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Campaign planning

Campaign Planner

Enter your budget, CPC, CTR, and expected conversion rate to project clicks, impressions, conversions, and CPA before you spend a dollar.

Inputs
$
$
%
%
Projections
Projected clicks3,333
Projected impressions111,111
Projected conversions66.7
Projected CPA$75.00

How the campaign planner works

Clicks = Budget / CPC  |  Impressions = Clicks / CTR x 100  |  CPA = Budget / Conversions

The planner chains four inputs into four output metrics. Start with a known budget and work backward from your target CPA, or start with a known CPC and see how far your budget goes.

Use it to sanity-check a media plan before it goes live. If the projected CPA is above your target, you can adjust CPC (bid less), CTR (improve creative), or conversion rate (improve landing page) before committing spend.

The projections assume all four inputs are stable across the campaign - in practice, CTR and conversion rate vary by audience and placement, so use the output as a directional estimate, not a guarantee.

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