promohelpers
About

Built by someone who runs these numbers daily

promohelpers is made by a working paid media practitioner - not a content team writing about marketing metrics they don't use.

Background

I run paid media accounts full-time across Google, Meta, Native, DV360, Nextdoor, and TikTok - plus the analytics and tooling stack around them. I've been doing this for 10+ years, across in-house and agency-side accounts in a range of industries.

Why this site exists

CPM, ROAS, CPA, RPM - these formulas come up constantly when running campaigns or reviewing a creator's sponsorship rate. Most calculators online only solve in one direction and bury the formula behind an ad wall. promohelpers solves for whichever field you're missing, shows the math, and skips the signup.

What I work with

Ad platforms
  • Google
  • Meta
  • Native
  • DV360
  • Nextdoor
  • TikTok
Analytics & tracking
  • GA4
  • GTM
  • Amplitude
  • Hotjar
Tooling
  • n8n
  • PostgreSQL
  • Supabase

Contact

Email