CTR Calculator
Calculate click-through rate instantly. Fill any two fields and the calculator solves the third - clicks, impressions, or CTR.
How CTR is calculated
CTR = (Clicks / Impressions) x 100CTR (click-through rate) is the percentage of people who clicked your ad after seeing it. It is the clearest single signal of how relevant and compelling your creative and targeting are.
CTR feeds directly into platform quality and relevance scores. A higher CTR often earns you cheaper impressions and clicks, so it influences CPM and CPC as well as traffic volume.
Read CTR in context: a high CTR with weak conversions can mean the click promise does not match the landing page. Pair it with conversion rate to see the full picture.
- Clicks
- Number of clicks the ad received.
- Impressions
- Number of times the ad was shown.
- CTR
- Clicks as a percentage of impressions.
Common questions
What is a good CTR?
Benchmarks differ by platform and format. Search ads typically see higher CTRs than display because intent is stronger. Track your own trend and aim to beat your previous campaigns.
How does CTR affect cost?
Most platforms reward relevance. A higher CTR usually improves quality and relevance scores, which can lower your CPC and CPM over time.
Why is my CTR high but conversions low?
Often a mismatch between the ad and the landing page, or clicks from the wrong audience. Align the message, offer, and page, and tighten targeting.
Does CTR count unique users?
No. CTR uses total clicks over total impressions, both of which can include the same person more than once.