promohelpers
ES
Performance reporting

Ad KPI Dashboard

Paste your raw campaign numbers and get every key metric computed instantly. Enter any combination of impressions, clicks, conversions, spend, and revenue - the dashboard calculates what it can from what you give it.

Inputs
Computed metrics

Enter at least spend and one other value

How each metric is calculated

CPM · CPC · CTR · CPA · ROAS · Conversion Rate

All six metrics follow standard industry formulas. Enter the raw numbers from your ad platform reports and the dashboard computes whichever metrics it has enough data for - you do not need all five inputs.

Use the copy button to export the computed metrics as a tab-separated table that pastes cleanly into a spreadsheet.

CPM
(Spend / Impressions) x 1,000 - cost per 1,000 impressions.
CPC
Spend / Clicks - average cost per click.
CTR
(Clicks / Impressions) x 100 - click-through rate as a percentage.
CPA
Spend / Conversions - average cost per conversion.
ROAS
Revenue / Spend - revenue earned per dollar of ad spend.
Conv. rate
(Conversions / Clicks) x 100 - percentage of clicks that converted.
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