YouTube RPM Calculator
Calculate what you actually earn per 1,000 YouTube views. Fill any two fields and the calculator solves the third - views, revenue, or RPM.
How YouTube RPM is calculated
RPM = (Revenue earned / Views) x 1,000RPM (revenue per mille) is what a YouTube creator actually takes home per 1,000 views, after YouTube's revenue share. It includes all monetization sources: AdSense ads, channel memberships, Super Chats, and YouTube Premium revenue.
RPM is always lower than CPM. CPM is what advertisers pay per 1,000 ad impressions. YouTube keeps roughly 45% of ad revenue, so RPM reflects the creator's 55% share - plus any non-ad income.
RPM varies by niche, audience geography, content length, and seasonality. Finance and business niches typically see higher RPMs ($5-$15+) while entertainment and gaming tend to run lower ($1-$4).
- Views
- Total video views in the measured period (monetized and non-monetized).
- Revenue earned
- Total creator earnings from all YouTube monetization sources.
- RPM
- Creator earnings per 1,000 views, after YouTube's revenue share.
Common questions
What is the difference between RPM and CPM on YouTube?
CPM is what advertisers pay per 1,000 ad impressions - it only counts views with ads shown. RPM is what you earn per 1,000 total views, divided after YouTube takes its 45% cut. RPM is almost always lower than CPM.
What is a good YouTube RPM?
RPM varies enormously. Most creators see $1-$5 RPM, while high-CPM niches (finance, software, B2B) can reach $10-$20+. Your own trend over time matters more than a benchmark.
Why does my RPM drop at the start of the year?
Ad budgets reset in January and Q1 ad spend is typically lower than Q4. This seasonal pattern is normal for almost every creator. RPM usually rises through the year and peaks in November-December.
How can I increase my RPM?
Target higher-CPM niches, create longer videos (more ad slots), build an audience in high-CPM geographies (US, UK, AU, CA), enable all ad formats, and grow memberships and Super Chats to supplement ad revenue.